OCTOBER 18
Digital East 2010 offers a packed one day agenda full of speaker presentations, expert panels, demo companies, exhibitors and numerous networking opportunities.
The conference will run from 7am until 6pm on October 18th at the Hilton McLean Tysons Corner just outside of Washington DC and will include a networking breakfast, lunch and networking social reception.
Designed for busy senior executives, online marketers, web strategists, technologists, project managers, Internet entrepreneurs and anyone looking to grow their organization’s web presence, Digital East’s sessions will cover best practices and current trends on topics such as:
Online Reputation Management
Monitor. Analyze. Participate. Are you aware of what your customers are saying about your organization? What are your ex-employees or competitors discussing online about your brand? A single online threat can break a small company and cost millions of dollars in both online and offline revenue. A good defense is a good offense. What tools have risen to the top of the list for monitoring your brand across blogs, forums, message boards and real time media? How do you best confront a threat to your brand? Our expert panel will discuss the latest tools and best practices in online reputation management.
Mobile/Location
Thanks to always-improving and exploding numbers of powerful mobile devices and apps available today, mobile and location marketing is now a reality. Now that consumers can know who and what is near them, they are ready for geographically relevant content, messaging, and marketing. From news services such as AOL Patch and MSN EveryBlock.com, to social and mobile applications like FourSquare, Whrrl, Loopt and Twitter., we’ll discuss how these are making mobile marketing more robust. Learn how to connect with your target audience through social media apps, and expand your reach with smart mobile advertising, couponing, messaging, display, and search. We will discuss and uncover opportunities in mobile and location marketing. Are you taking full of advantage of the opportunities from making your content mobile friendly, to fully integrating your mobile strategy to the rest of your online plan? Come, take advantage of this fast growing opportunity.
Usability & Design
Get up to speed on the latest design best practices and usability trends and tools. Are you losing customers or potential clients due to poor content structure? Are you properly engaging your site users? This discussion will ultimately help you to maximize the user experience and increase conversions with optimal design and architecture.
Online Advertising
Panelists will discuss this ever-evolving space from both sides – site publishers and advertisers. Online advertisers have more options than ever with new highly targeted and creative integrated options. Where are advertisers seeing the strongest ROI's? And how do you measure ROI with so many different marketing influences?
Venture Capital Viewpoint
Top internet oriented venture capitalists will discuss what it takes to grow
a successful internet company. What Internet sectors are hot now from an
investment viewpoint? How do you best position your internet firm for
investment capital? From recruiting and hiring, to scaling operations and
ultimately positioning your company to exit - this is a no holds tell it
like it is discussion that will help you to understand what it takes to grow
your internet company to the next level.
Social Media
Everywhere you turn, new social media options are popping up. Social Media's value comes through its ability to easily connect with employees, customers and media? Where is all this going? What's your social media strategy? What are the options and which ones should you be focused on? Our panelists will discuss trending topics along with opportunities and challenges on the social media front.
Cloud Computing
As the Cloud continues to thrive and evolve, the value proposition it provides continues to grow. From scalability, reliability, multi-tenancy and security - find out from top Cloud experts the keys to a robust cloud strategy. Learn how the Cloud can be used to both reduce costs and increase revenue. Learn why business continuity and distribution planning don’t always get the focus they should. Get the latest trends and best practices on what's going on in the Cloud and find out how to take advantage of this growing sector.
Analytics
It's about the data. Improving your site's performance and increasing online
customer acquisition all starts with properly understanding and interpreting
the metrics. How are top companies properly measuring the return on social
media? What are the latest tools and best practices that these analytics
pros are utilizing? What are the common mistakes on data interpretation?
Make sure you are maximizing your web marketing and social media investments by
understanding the data.
Social Media for Associations & Government
You’ll hear how smart association and government executives are embracing new media, how they are using it, how they are integrating and measuring this new tool with the rest of their efforts. It’s a challenge for many associations and government organizations to create open communications, and to present information that’s easily available and understood in this new environment.
Ecommerce
With over 90% of online users now engaging in specific product searches, how do ecommerce and marketing managers fully tap into that huge opportunity? Discussing ecommerce from the full customer life cycle, our panelists will discuss ecommerce best practices and the latest tools and strategies on the Ecommerce front.
Search Marketing
You’ll hear about the trends, best ideas and the upcoming changes in organic and paid search. You’ll hear how new players, use of content, images, video, and social media is changing search marketing and results. Be among the first to embrace the latest opportunities in search marketing.
Demo Showcase
Take in the presentations as we highlight some of the most promising emerging Internet centric companies at this year’s conference.
Email Marketing
Hear email marketing best practices, latest trends, and what’s working from a panel of email experts. They’ll discuss what you can do to cut through the inbox clutter, the effect that social media has had on email, and how to keep your customers reading your email. If you are looking for ways to improve your email results and create your upcoming email marketing plans, this session is for you.
Online Video
Millions of Internet users are watching billions of videos online every month. And more and more Web sites are racing to incorporate video into their site. Viral marketing, entertainment, information and image sharing, tour, travel and product demos have become a big business. Those who do not have video fully integrated into their online strategies are missing huge opportunities. Panelists will explore the best ways to fully take advantage of the online video wave, what you need to know before you get into video, the best technologies and tools, and where is video taking us?
Additional keynotes from:
John Kosner - Senior VP and GM, ESPN Digital Media
Reggie Aggarwal - Founder & CEO, Cvent
Dan Israel - Government Product Marketing, Google
Robert S. Marshall - Founder & CEO, WeatherBug
To sign up for conference updates to be alerted as agenda content, speakers and times are set, just enter your email in the left column.
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