Digital East 2011

Analytics Pre-Conference Intensive Program
Chairperson: Satyam Priyadarshy, Adjunct Professor at Georgetown University & Co-Founder & CTO, Enformed

Analytics First Steps: Thinking About The Big Picture
8:00am - 9:00am
Speaker: Satyam Priyadarshy, Adjunct Professor at Georgetown University & Co-Founder & CTO, Enformed
We'll discuss how to measure the direct and indirect values, and contributions, of the many digital marketing channels. We'll talk about important metrics that you should be monitoring, and what you can do with those results. Should you, and can you, measure search, display, affiliate, social media, conversions, site visitors, mobile, email marketing, ecommerce, sales, service, etc. accurately? What behaviors are critical to measure? Of all the data that’s available to you, what really matters?

Testing
9:10am - 9:55am
Speaker: Dan Siroker, CEO, Optimizely

Social Media Integration, Monitoring & Measuring ROI
10:05am - 10:50am
Speaker: Greg Gunn, VP of Business Development, Hootsuite

Analytics Tools Overview
11:00am - 11:45am
Speaker: Ben Bullock, Director of Analytics & Advertising, Blue State Digital

Networking Lunch
11:45am - 12:15pm

Putting Analytics To Work For You
12:15pm - 1:00pm
Speaker: Panel will be moderated by Chairperson Satyam Priyadarshy, and will include today's speakers.
Before the end of the day, you'll have a good idea of where you should spend your next digital marketing dollar. The great thing about having analytics is that if you can prove which dollars generate what results, then you are justified in spending those dollars. We'll talk about how you apply all that you've learned today, and how to go back and implement this thinking in your organization. With a sound analytics plan, you can go back to the office and make confident Web site decisions.