Advanced SEO
Social & SEO
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Simon Heseltine
Director of SEO, AOL Inc.
Simon Heseltine is the Director in charge of Search Engine Optimization (SEO) at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL and Huffington Post Media Group properties. In his previous position as Director of Search at a Washington D.C. based agency, Simon was responsible for developing and implementing organic search and social media strategies. He also developed and delivered organic search and social media training programs for clients.
Simon writes a regular column for SearchEngineWatch.com on a variety of topics within the marketing industry, and has previously written for other industry sites, such as SearchEngineLand.com (for their in-house marketing column). Simon teaches SEO at Georgetown University in Washington D.C. as part of their Digital Media Management program. |
Content & SEO: Discover what Google Panda has Meant to SEO and How to Discover Effective Content Ideas for any Business
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Arnie Kuenn
President, Vertical Measures
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Online Marketing Institute. |
State of Search
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Dana Todd
VP Performance Innovation, Performics
Dana Todd is VP of the Performance Innovation team at Performics which collaborates with Performics’ global network and partners to explore and evaluate opportunities throughout the performance marketing landscape. She and her team combine proprietary solutions with platform partners to unlock incremental and big-win opportunities across emerging media and new technologies. Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry. |
Embracing Universal Search
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Lindsay Wassell
Partner & Consultant, KeyphraSEOlogy
Lindsay is a Partner & Consultant at Keyphraseology, a Florida-based SEO consultancy. Prior to Keyphraseology, she led the SEOmoz SEO Consulting Team. Lindsay has helped companies from the Fortune 500s to small and medium businesses succeed on the web. Lindsay writes about SEO and Site Auditing at seomoz.org and keyphraseology.com. She has spoken to advanced Internet Marketing and SEO audiences at SMX, SEOmoz Training, SHARE and the Microsoft Speaker Series. |
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