Dan Dawes
SVP Digital Operations, Euro RSCG Discovery
Dan is a seasoned advertising and marketing professional with 18 years of experience with the past 12 focused on leveraging digital in integrated marketing plans. Dan's experience covers many industries including financial services, pharmaceuticals, technology, CPG, transportation, healthcare, retail/franchise, education and associations. Clients include SONIC Drive-Ins, Sprint, CHASE Card Services and Sears, among other smaller/regional clients.

As SVP of Digital Operations, Dan is responsible overall digital strategy and implementation oversight, while partnering with internal and external Teams to create fully integrated marketing solutions.

Euro RSCG Discovery is the data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide. The agency combines research – behavioral, attitudinal and lifestyle data – to develop actionable insights that help clients build loyalty, increase share and create personal connections to their brands.

Brianne Keating Forst
Director of Ecommerce, Plow & Hearth, Inc.
Serving as the Director of Ecommerce, Brianne Keating Forst manages the e-commerce marketing initiatives for six titles under the Plow & Hearth multi-channel umbrella. Brianne has focused her entire career around ecommerce, previously developing and executing email marketing and web development for multi-billion dollar organizations, leading and directing all marketing efforts for ecommerce only start-up brands, and driving all ecommerce initiatives for a variety of B2B and B2C titles.

Mack McGee
Lead Consultant, Groove Commerce
Mack McGee has served as VP of Sales and Marketing for Groove Commerce for three years. Currently, Mack manages Groove's ongoing partnership with Magento and serves as a lead consultant for many of Groove's clients.

Working alongside CEO and founder of Groove, Ethan Giffin, Mack works with companies to increase the KPIs of their eCommerce site through usability and online marketing initiatives. “Defining the user and the ideal experience is critical to succeeding in eCommerce, it's amazing how many e-tailers fail to step back and think about this concept at a higher level.