Email Marketing
Testing, Testing...
 |
Marc Haseltine
Manager, Email & Alternative Marketing, National Geographic
Marc has more than 10 years direct marketing experience in the publishing industry. He currently manages National Geographic's dynamic email marketing program, which helps raise awareness for its mission programs, expand the reach of its magazines and cable channels, distribute news and photographs for its award-winning website, and increase business for its online store. Prior to joining the Society, Marc was the Director of Marketing at Inside Mortgage Finance Publications in Bethesda, MD. |
Step Back: Look At The Obvious
 |
Jai Williams
Email Marketing Manager, InterContinental Hotels Group
Jai joined InterContinental Hotels Group in 2008. As Email Marketing Manager, he manages high-profile global campaigns which reach the millions of subscribers in IHG's database. His efforts help drive room revenue and lend support to the direct to consumer news, promotions and messaging strategy for Priority Club Rewards, the world's largest hotel loyalty program. Prior to becoming a part of the IHG team, Jai spent a considerable amount of time on the creative end, developing emails from design concept to deployment and managing websites for Ashworth University, developing sites for Website Pros (formerly Web.com), as well as managing site content for YellowPages.com |
Best Practices in Email Marketing
 |
Janice Ryan
Director, Online Marketing, Publishers Clearing House
Janice Ryan joined Publishers Clearing House in 2007 and has been the driving force behind the expansion of PCH's online efforts in the gaming and entertainment space. On the heels of PCH's acquisition of casual gaming portal, Candystand.com, Janice oversees the newly-formed PCH Play&Win group which also includes PCHgames, PCHlotto, and the recently launched PCHslots. Janice has expertly leveraged a cutting-edge email marketing strategy to propel the Play&Win network to a combined reach of over 6MM consumers.
Prior to her time at PCH, Janice led multi-channel consumer marketing and retention efforts at Bookspan, Time Inc., Scholastic, Inc. and American Express Publishing. |
|
