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Marketing through Facebook & Twitter

Maximizing Earned Media through Social Engagement

David Dowd

David Dowd
General Manager of Lifestyle Sales, Buddy Media

David brings to Buddy Media vast experience in content and business development and will oversee sales across its lifestyle business with verticals such as retail, fashion, healthcare, real estate and beauty services. Prior to Buddy Media, he led Content Development and Acquisition Strategy for the Branded Entertainment team at Google, Inc. David also was the Team Manager of Publisher Solutions at Google, Inc. working with major partners such as Hearst, Bloomberg/Business Week, Martha Stewart and Conde Nast Digital. Previously, he was CEO and founder of ViewPlay Media.

Using Tools to Extract Social Media Gold

Greg Gunn

Greg Gunn
VP of Business Development, HootSuite

Gregory Gunn launched the HootSuite Enterprise Sales team and currently heads up partnerships, integrations and international expansion for the social media dashboard leader. His passion for people, technology & data has driven his career towards developing successful SaaS business solutions where the three intersect. Greg earned both a BCOM from the University of Victoria and an MBA at the Richard Ivey School of Business at the University of Western Ontario. Combining practical experience with comprehensive research, Greg was the lead on projects focused around digital strategy, online commerce and hybrid business models.

Mining Deep Social Media Strategy From Facebook & Twitter Data

Marty Weintraub

Marty Weintraub
CEO, aimClear®

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. The aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150. aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

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