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Measuring Social Media

Social ROI: Addressing the Attribution Problem

Eric Boggs

Eric Boggs
CEO, Argyle Social

Eric Boggs is the Founder & CEO of Argyle Social, a social media marketing software provider. He leads Argyle in its mission to make social a measurable, addressable marketing channel.

Prior to launching Argyle, Eric was employee #1 and part of the senior leadership team at Bronto Software. He completed his undergraduate studies at the University of North Carolina at Chapel Hill and earned an MBA from UNC's Kenan-Flagler Business School, where he was a Dean’s Fellow.

Social Measurement for the People, Places, and Content Your Brand Doesn't Control

Leigh George

Leigh George, PhD
Sr. Digital Marketing Strategist, R2integrated

Leigh George is passionate about finding new ways social technology can help organizations connect with the audiences they are trying to reach. As senior digital marketing strategist at R2integrated, Leigh helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management using a combination of tactics, including websites, social media, microsites and blogs, online communities, mobile marketing, search engine optimization, search engine marketing, banner and display advertising and email marketing.

Realtime Analytics

Tony Haile

Tony Haile
General Manager, Chartbeat

Tony Haile is the General Manager of Chartbeat, the real-time analytics service used by everyone from the New York Times to Groupon. Tony was an early employee at, and now acts as an advisor to, Betaworks, the company behind Summize (now Twitter Search), Bit.ly and Tweetdeck, where he led Twitterfeed, the largest publisher to Twitter. Prior to moving headlong into the world of digital startups, Tony spent time leading and managing polar expeditions and acting as bowman for Team Logica on a Round-the-world yacht race. Startups are apparently similarly exciting with less risk of losing a limb.

The Top 7 Metrics Reports for Your Organization

Rob Noyes

Rob Noyes
Web Manager, Defense Intelligence Agency (DIA)

Rob Noyes currently works as the Web Manager for the Defense Intelligence Agency (DIA), Acquisition Enterprise websites, and is an Internet entrepreneur and president of the e-commerce website, LetterRep.com. Previously, Rob worked for 22 years in DoD IT in data and web communications. Most recently, Rob served as CIO for Primed Ventures, Web Metrics consultant for Concert Technologies, New Media and Metrics Analyst for the U.S. Agency for International Development (USAID), Web Developer and Site Analyst for the Department of Health and Human Services (HHS), and Centers for Medicare and Medicaid Services (CMS) National Background Check Program.

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