Mobile & Location Marketing
Telling Better Stories
Every piece of digital content we send is telling a story. Unfortunately, most of those stories look a lot more like ads, coupons, and electronic spam. Tell better stories and inspire the world to join the narrative that you are crafting.
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Andy Ellwood
Director of Business Development, Gowalla
Andy Ellwood is director of business development for Gowalla. Born with the gift of gab, raised with an overdeveloped self-esteem, Andy consistently finds himself on the road less traveled. With his outside the box background, training, and top-notch global network, Andy works hard to connect Good People with Great Opportunities. He has been privileged to work with high-caliber individuals throughout his career and most recently has brought his broad skill set and unbridled determination to Gowalla.
A native of Dallas, Texas, Andy attended Texas A&M University and received his degree in Corporate Finance. His mounting track record of success has grown to include working with world class organizations such as Marquis Jet, TIGER 21, One Key, and Northwestern Mutual. His breadth of experience in luxury sales, business development, and entrepreneurial endeavors has consistently positioned Andy to be in the right place at the right time.
Andy lives in New York and thrives on the city that doesn’t sleep. He doesn’t slow down much, but when he does he enjoys mastering social media, black coffee, filling his passport, doting on his girlfriend Annie, and blogging at www.andyellwood.com. |
B2B Trends in Mobile and Online Video
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David Perry
Business Development Executive, Software & Services, Google
David Perry is a Business Development Executive within Google's Software and Services vertical. He helps global B2B Software and Services companies leverage Google’s advertising technologies to generate demand and build awareness of their solutions. Prior to Google, at IBM, Mr. Perry was a business development executive. As a Senior Consultant, also at IBM, Mr. Perry worked across several industries including electronics, financial services, telecommunications, aerospace & defense, and automotive. |
The Rise of Community Created Content and The Evolution of Mobile Convenience
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Tara Lewis
Southeast Regional Marketing Director, Yelp.com
A native to the Washington DC area, Tara Lewis is currently the Southeast Regional Marketing Director for Yelp.com, a website that connects people with great local business via real reviews, written by real people. In July 2011, over 53 million unique visitors came to the website, with over 20 million reviews written. Yelp has a presence in over 8 countries (and counting) in North America and Europe.
Prior to her current role at Yelp, Tara was the Washington, DC Community Manager for the company, executing all local marketing efforts for the site. A graduate of Cornell University, Tara was previously the Director of Partner Marketing at Revolution Health before joining Yelp in 2009. |
Telling the Weather Story
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Chris Brozenick
Vice President of Consumer Products, WeatherBug
Chris Brozenick is the vice president of consumer products for WeatherBug, the consumer brand of Earth Networks. In this role, Brozenick leads business development, marketing and product for the rapidly expanding mobile and online businesses of the company.
Under Brozenick’s leadership, WeatherBug mobile applications have received numerous distinctions and awards, including “The Top 10 Free BlackBerry Apps 2010” from PCMag.com; “Top Travel Apps of 2010” from Travel & Leisure magazine; “Top 10 iPhone Apps” from Wireless Week; and “10 Must-Have iPhone Apps for Seniors” from U.S. News & World Report. |
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