Mobile Presence
Re-Thinking Mobile: Why Smartphone Efforts Should Focus on Low-Income Audiences
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Ken Eisner
VP Policy & Business Development, One Economy
One Economy is a global NGO that leverages technology to help low-income individuals enter the economic mainstream. Ken heads up business development with private sector partners, launches social ventures, guides the company's expansion into the mobile arena, and leads technology policy efforts. Ken has led the largest U.S. public private partnerships to tackle the broadband adoption gap facing low-income Americans, joining forces with companies such as Microsoft, Intel, Dell, Amazon, Comcast and AT&T, along with support from the Department of Education, Federal Communications Commission, and other agencies.
Ken brings two decades of experience, along with a decade as a senior executive for online, e-commerce, and wireless companies, to the One Economy team. Select roles include: vp of marketing for VarsityBooks.com, helping to drive them to their IPO; strategic advisor to Nextel; head of e-commerce and operations for a multi-carrier wireless company; and head of marketing and sales for the largest global e-commerce association. Ken serves as an advisor to various early-to-mid stage new media / e-commerce companies and philanthropic endeavors, has served as an expert witness on Internet issues, and is a Gerson Lehrman Group Leader. |
App Search & Discovery
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Anil Panguluri
Product Director, Mobile Search & Discovery, Yahoo!
Anil Panguluri leads the development for Mobile Search and Discovery products. Panguluri is responsible for mobile Web search experiences, across smart phones and feature phones, and vertical search apps – with the goal of bringing mobile relevance to PC search experiences through local and social data from across the Web. He has previously worked on Yahoo!’s open strategy and social media platforms, and led HotJobs product management. Prior to joining Yahoo!, Panguluri worked on search and natural language processing products at Verity, and Web publishing and content management products at Interwoven and FileNet. |
Best Practices for Creating Mobile Experiences That Engage Consumers and Inspire Customer Loyalty
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Lindsay Woodworth
Director of Marketing, 2ergo
Lindsay Woodworth has over a decade of experience in the mobile industry. As 2ergo's Director of Marketing, she is responsible for corporate positioning, product marketing, and consultant services in the North American region. Prior to joining 2ergo, Lindsay spent seven years at Handango, a pioneering smartphone content publisher. While there, she drove marketing, product management and operations efforts and executed programs with industry leaders such as Microsoft, RIM and Nokia, helping to grow the company from a small Internet start-up into a multi-million dollar, global software provider. Prior speaking experience includes AdTech and Mobile Shopping Summit. She was named one of 2010's Mobile Women to Watch and is often quoted in industry publications like Mobile Marketer. |
Mobile Strategies and Best Practices
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Toby Russell
VP, Enterprise Mobile & Emerging Channels, Capital One
Toby Russell received his PhD in International Relations from Oxford University in 2004 after several intern assignments with the World Bank and a US Senator. He joined the Boston Consulting Group for 3 years and then helped found 'Taxi Magic' - the nation's first taxi booking service that is directly integrated taxi dispatch systems. In 2009, Toby joined the US Dept. of Energy to head up a $12 Billion renewable energy program and in April 2011, he joined Capital One as VP, Enterprise Mobile and Emerging Channels. Toby works in forming the new Enterprise Digital team in building an integrated online and mobile strategy. |
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