Online Advertising
How to Build an Integrated Online Advertising Strategy in 10 Minutes or Less
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Bryan Brown
VP of Business Development/Creative Director, RMM Online Advertising
Bryan Brown is responsible for RMM's corporate marketing and the development of strategic partnerships with advertising agencies. Brown also provides creative and technical leadership and art direction for RMM's creative department. Before joining RMM, he served as the creative director for advertising agencies and has worked extensively in the areas of graphic design and UI/UX development.
Bryan eats, sleeps, and breathes online technology, and is a true technology evangelist, applying his expertise to create solutions for client’s brands.
Bryan studied fine art serigraphy and graphic design at the University of Texas and lives happily in Austin, Texas with his wife, 2 kids, and black standard poodle Chachi. |
Interactive Advertising – Beyond the Traditional :30 Spot
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Kathleen DeBenedictis
Director of Product Management, Advanced Advertising, Comcast Spotlight
Kathleen DeBenedictis joined Comcast in 2007 as Director of Product Management. She is responsible for driving the development and deployment of Comcast Spotlight’s interactive (ITV) advertising products across Comcast’s footprint. In addition to overseeing a suite of Spotlight’s iTV products, she is also the Comcast product lead working with Canoe Ventures. Prior to joining Comcast, she was the product lead on AOL’s Video Search, IPTV and AOL Video for TV products. She holds a B.S in Engineering from Lehigh University, a MBA from Fordham University as well as a Masters in International Business from Thunderbird. |
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Jim Halling
Interactive Sales Manager, Comcast Spotlight
Comcast Spotlight is the advertising sales division of Comcast and provides targeted On Air, On Demand, Online and On Site advertising solutions. Jim manages interactive, multi-platform sales strategies for Local, Regional and National businesses wishing to advertise in the Washington metro area – and his territory spans 3 states plus the District of Columbia and over 60 account executives.
With more than twenty-five years experience in sales, marketing, promotion and research, Jim has also served as Senior Manager of Cross-Platform Sales for AOL and as an Account Executive for NewsChannel 8 in Washington D.C. Former posts include Director of Marketing for the America’s Voice Cable Network, WKRN-TV in Nashville, TN and WJTV in Jackson, MS as well as on-air promotion positions at KTSP-TV Phoenix, KDFW-TV Dallas and WCCO-TV in Minneapolis, MN. |
Fully Integrated Digital Promotions (PPC, Social, Display and Email) and Tying Offline Efforts to these Integrated Campaigns
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Eric Ludwig
Senior Director of Online Marketing, Rosetta Stone
Eric Ludwig is the Senior Director of Online Marketing at Rosetta Stone. Before joining Rosetta Stone, Eric was President & COO of Peekyou.com, a People Search start-up based in NYC. Prior to that, he led AOL's Search Engine Marketing (SEM) program, where he managed one of the largest PPC budgets in the world. Since 2007, he’s leveraged hundreds of millions of dollars in Search and Social spend to drive growth and engagement at AOL sites like MapQuest, Moviefone, and AOL News. Eric also led AOL's Renewal and Payment Marketing team, a $200 million P&L tasked with retaining AOL's most-at-risk customers. Early in his career he worked in research and product management at NASA's NTTC and at VeriSign, and led marketing efforts at start-ups such as CustomInk.com, ThinkGeek.com, and Procapslabs.com. |
Empowering Consumers Around the World
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Colin O'Malley
Chief Strategy Officer, Co-founder, Evidon
Colin leads Evidon's strategy and policy teams, and spear-headed the Design Partner Program, which included agency holding companies, advertisers, networks and associations. An expert in privacy matters, he was the Vice President of Strategic Partnerships & Programs at TRUSTe from 2003 to 2009, where he developed and launched self-regulatory programs for email (Bonded Sender Program, Email Privacy Seal) and Software (Trusted Download Program). Execution across these programs drove the transition of TRUSTe to for-profit status and an A-Round from Accel Partners.
Earlier he was the Manager of Product Development at NetCreations from 1999 to 2002. Colin is a published author and has a BS in Economics and Human and Organizational Development from Vanderbilt University. |
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