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Online Video

Strategies for Engaging your Audience with Online Video

Donna DeMarco

Donna DeMarco
Co-Founder & Vice President, Viddler, Inc.

Donna’s expertise in understanding clients requirements and exceeding their expectations has helped build Viddler to service 1,000 + clients. Donna has over 20 years providing management, software engineering and team building mentoring to Fortune 100 clients. She worked with and guided clients in the analysis and design of their systems, the adoption of software methods, and building successful teams. Viddler successfully fulfills clients needs that include integrating video into their website, private viewing of video, subscription video service, video contests and monetization through advertising. Viddler is the online video platform focused on helping you grow your brand, and business, through your online video presence.

Want More Views on Your YouTube Videos?

Mary Fletcher Jones

Mary Fletcher Jones
Marketing Consultant, Fletcher Prince

With more than 250 YouTube videos to her credit, Mary Fletcher Jones has used YouTube to inform and educate online audiences for the past four years. In addition to developing branded YouTube Channels and optimized videos for her Fletcher Prince clients, Mary produces “Conversations in Public Relations,” a YouTube video program featuring interviews with DC area thought leaders in communications.

Enthusiastic about all things digital, Mary enjoys blogging on topics ranging from social media to holiday celebrations to parenting children with autism. Before founding Fletcher Prince in 2006, Mary worked as the marketing communications manager for the American Red Cross.

Transforming Business with Video Communications

Timothy Markey

Timothy Markey
President, Visual Bridge

Prior to his new appointment at Visual Bridge, Tim was Director for Cisco's Global Professional Services for Business Video. Previous to that position in Cisco, Tim was responsible for all Services for the Americas Region as part of TANDBERG. TANDBERG was the leading manufacturer of video conferencing and collaboration infrastructure and endpoints prior to being acquired by Cisco. Tim joined TANDBERG from Amdocs, where he was the Vice President of 4G Wireless and was responsible for the successful deployment of Sprint/Clearwire’s 4G Wireless back office suite of systems. Prior to Amdocs, Tim held executive level positions in AOL Time Warner’s Video and Digital Services organization and MCI in the IT Department.

Future of Video - Lessons Learned From Traditional Media's Mistakes

Jeff Parsons

Jeff Parsons
Director of Multi-platform News Projects, Sinclair Broadcasting Group

Jeff is a digital media strategist with hands-on experience in strategy development, distribution, marketing, revenue growth and content development to match local and national brands. From his experience leading a national video news network for the Associated Press to developing strategy and content for local websites with Internet Broadcasting, Jeff has a background of more than 17 years in digital and media strategies.

Jeff currently own Digital Strategy Specialists in Washington, and serves as director of multi-platform news projects for Sinclair Broadcasting Group. Prior to the Associated Press, Jeff was the Senior Director of Strategic Content and News for Internet Broadcasting which develops and maintains web sites for almost 100 media properties. Jeff managed teams that developed video and text content as well as micro-sites in key vertical areas such as entertainment, travel, automotive and business. Jeff has an extensive background in local content development including web sites in four local media markets.

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