Paid Search
Is Brand Advertising on the Internet Doomed?
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Jack Krawczyk
Senior Product Marketing Manager, StumbleUpon
As Senior Product Marketing Manager at StumbleUpon, Jack Krawczyk is responsible for the product marketing development of advertising and partnership solutions. Focused on Paid Discovery, StumbleUpon’s social media marketing platform, Jack has been working closely with marketers to understand how to better engage brand promise with consumers who are in the mindset of discovery. Jack is also responsible for the distribution of StumbleUpon traffic solutions, which enable site owners to more deeply engage and grow their audience.
Prior to joining StumbleUpon, Jack was at Google where he worked on the development of Google+, and previously industry marketing management of Fortune 500 advertising relationships in the media & entertainment, financial services, travel and local services sectors. He has also worked as an analyst at Banc of America Securities. Jack holds a BS in Information Systems from Carnegie Mellon University. |
Beyond Attribution: Media Mix Modeling for PPC Search & Display
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Kevin Lee
Founder & CEO, Didit
Kevin Lee has been an acknowledged SEM expert since 1995. He is a founding board member of SEMPO.org and its first elected Chairman. Didit has proprietary Maestro technology for SEM and Display, and provides client services in the SEM and Display areas. Didit was part of the 2007 Inc 500 (#137), and has received a #12 position on Deloitte’s Fast 500 for 3 years in a row. Kevin authors a “Paid Search Strategies” column for ClickZ and has written several books, his most recent is Search Engine Advertising. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008, and he presently serves on several industry and company boards. In 2008 Didit launched a subsidiary, PowerProfiles.com, Online Business Directory.
Also in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com a web technology that generates millions of dollars of passive donation revenue for non-profit causes including schools, universities, associations, clubs and houses of worship. |
Retargeting Your Paid Search Visitors: Get the Most Out of Each Click
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Dan London
Director of Online Marketing, ShareFile
A graduate of the University of North Carolina at Chapel Hill, Dan London has been involved in the online marketing industry since 1998. Dan is currently the director of online marketing for ShareFile, a secure file transfer and virtual data room solutions provider. Prior to joining ShareFile he was the director of online marketing at Lulu.com. He also worked for MarketSmart Interactive as paid search and search engine optimization account manager. |
Extending Your Google Ad Visibility with Google Ad Extensions
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Janet Driscoll Miller
President & CEO, Search Mojo
Janet Driscoll Miller is the President and CEO of Search Mojo, a leading search engine marketing firm headquartered in Charlottesville, Va. She is a frequent speaker at search engine conferences including SMX Advanced and Pubcon and she also participates in webinars as a speaker on SEO and PPC for MarketingProfs. Janet has worked with many B2B, B2C, non-profit and government clients on PPC initiatives, including Mazda USA, Share Our Strength, Raxco Software and Reston-based ScienceLogic. She is a graduate James Madison University with a degree in Communications and Graphic Arts and a certified Google AdWords Professional. |
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