Social: Commerce & Gaming
The Future is Synchronous Games
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Catherine Cook
Co-Founder, myYearbook
Catherine co-founded myYearbook with her brother, Dave, at the age of 15. In just six years, Catherine has helped grow myYearbook to more than 25 million registered members and has helped raise more than $17M in venture capital for the site. myYearbook is now one of the top 30 most trafficked sites in the U.S., according to comScore, with 15,000 new users joining every day. Catherine is currently finishing her senior year at Georgetown University, majoring in Marketing and Operations & Information Management.
UPDATE: myyearbook just sold to Quepasa for $100 million. Get key insight from Catherine on what it takes to build grow and build your Internet firm. |
Q&A with LivingSocial
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Jon Carpenter
Director of Marketing, LivingSocial
Jon Carpenter serves as Director of Marketing for LivingSocial, the most-funded DC-area consumer start-up since AOL. LivingSocial is the premier local activity discovery engine, encouraging people to explore the best of their city by offering daily deals. After signing up for free, members receive 50-90% off on restaurants, spas, sporting events, hotels, and other attractions in their city. The company currently operates in 52 markets in 3 countries.
Before joining LivingSocial, Jon worked in digital strategy for clients such as the U.S. Department of Energy, Bombardier Transportation, smartUSA, and DARPA. He was also an early product manager at Steve Case’s Revolution Health. |
How to Use Social Games to Achieve Your Brand Marketing Objectives
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Adam Archer
General Manager, Vitrue Games
Prior to being CEO and Co-Founder of GamesThatGive (Acquired by Vitrue in July, 2011), Archer was a senior software engineer at Apple, working on many aspects of Mac OS X. He also worked as a software engineer for Microsoft MSN. Archer is an experienced organic farmer and has backpacked extensively around the world. He holds a B.S.E. in Computer Engineering from Arizona State University. |
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