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Usability & Design

Half-Hearted User Adoption

Don Bruns

Don Bruns
Director of Application Design, Navigation Arts

NavigationArts, is a Washington, DC based digital consultancy. Bruns has fifteen years of experience in delivering web-based solutions with a focus on information architecture, rapid prototyping, and user research. As a veteran of Razorfish and Aquilent, Bruns has led client engagements for such high profile clients as KPMG, Pershing, AARP, U.S. Department of State, and USA.gov, the official web portal of the United States federal government. He has been a featured speaker at KMWorld and Gilbane conferences.

Why Consumers are Addicted to Private Sales Web Sites

Colin Hynes

Colin Hynes
Senior VP of User Experience, Rue La La

Rue La La is an invitation-only online shopping destination offering a selection of premier brands across fashion, home, beauty, travel and more in its 48-hour private sale boutiques. Since launching in 2008, Rue La La has attracted almost 4 million members and partnered with more than 700 brands. Mr. Hynes is an expert in designing user-centric experiences for electronic and physical environments, with nearly two decades of experience in the field. Previous to Rue La La, Mr. Hynes founded the usability group at Staples, Inc. He has also led information architecture and website user experience strategies for FedEx, AT&T, Fidelity Investments, SmithKline Beecham, and Seagram Americas, among others.

Usability Lessons Learned From Scrappy Start-ups

Brian Williams

Brian Williams
Co-Founder & CEO, Viget Labs

Brian Williams helped establish Viget Labs, a leading web consulting firm, in 1999, growing the business serving clients ranging from startups like Squidoo, Opower, and Posterous to notable brands like Aol, Network Solutions, and PUMA.. In 2009, Brian was named one of Washington's top 100 tech leaders by Washingtonian Magazine. In 2010, Brian made the Washington Business Journal's "40 Under 40" list of successful business leaders.

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