Web & Mobile Analytics
Advertising Analytics: Social Media, RealTime Web, Tablets and Smartphones
 |
Stewart Allen
Chief Technology Officer, Clearspring
Stewart leads platform development efforts at Clearspring and is responsible for Clearspring's platform design and implementation. He has been an early or founding member, of six technology start-ups. Most recently, he was CTO and VP Engineering at WebMethods. His work has led to the foundational web standards such as XML-RPC and SOAP, laying the groundwork for Web 2.0. |
Web Analytics Quick hits - Favorite Tips & Tricks
 |
Ted McDonald
Web Analyst, Verisign
Ted has over 10 years of online marketing experience. Before joining Verisign, Ted managed the web analytics program at Carfax, and was manager of web analytics at National Geographic. He is an expert at using Omniture products, like Discover and TestandTarget, and assessing the ROI of SEM and social media marketing efforts. |
How We Used Data & Analytics to Win the Presidential Election: Lessons Learned from Obama and Beyond
 |
Dan Siroker
CEO, Optimizely
Dan Siroker is the CEO & Co-Founder of Optimizely, a tool that makes it dramatically easier to improve your website through A/B testing. The original inspiration for Optimizely came out of Dan's experience as the Director of Analytics for the Obama 2008 presidential campaign. In this talk, Dan will describe how the campaign used data to win the presidential election. He will share the lessons his team learned along the way and how you can apply them to any data-driven decision you need to make-- whether you are a developer, designer, or even a marketer. If you are building a product or selling an idea, you can use data to do it better. |
|
